Impresarios of hip hop have long spawned businesses that capitalize on their personal brand. Jay-Z publishes music under his Roc Nation brand, Sean “Brother Love” Combs peddles vodka under the Cîroc label, Lil Wayne joins the fun with Bogey Cigars, his Cigar company.
So it isn’t too surprising that will.i.am created a tech company called i.am+ which began as a purveyor of wearable tech. What is surprising is the fact that he is now leading the company into the enterprise B2B space with Omega for Enterprise, a virtual assistant for the office:
So will Omega carry the same moxy in the office as Alexa, Siri, and OK Google do in the home? It’s too early to tell really. Hip hop and enterprise IT seem to be strange bedfellows but who knows–maybe Omega will get it started in the office, finally.